Viadex & Rocketseed
Rocketseed
Rocketseed is a technology linked to emails that we will go live with on the 1st June 2023. Essentially this gives us a tool to deliver both generic and specific messaging to anyone that we send an email to making every email that leaves a viadex person a marketing communication.
The banners will appear at the top of your emails and will be linked to a specific destination that will give the reader value - ie. linked to case studies, book an appointment, brochures, blogs, white papers etc.
What is Your Role?
Remember to use this as an engagement tool both internally and externally. If you have:
- A specific message you would like to send out on a banner
- A specific group of clients (we will sort them by their URL's) that you would like to focus a set of messaging around
Please click below and submit your request to the Rocketseed Design Team.
Submit my Rocketseed Request to the Design Team
What is a Group?
A group is defined as a set of users that are either bound together by a department ie. Financials, Human Resources or a Role ie. Leadership. A set of banners is attached to each group for the month so that they rotate with each email sent out. Groups have been set up for the launch but can be changed on request.
What is Banner Rotation?
Every group get a set of banners assigned in the system to the email addresses within the group every month. These will contain information that will be presented in the format of questions, flags and statements linking back to very specific destinations. ie. a Question will link back to a White Paper, Brochure, Case Study or Data Sheet. A Flag will lead back to our Global Footprint. A statement will link back to a published Blog. The set rotates for every mail that leaves your outbox
Types of Banners
An Inbound Banner
This type of banner will be linked to the viadex.com domain. This means that any internal email sent will have an internal message. For example Human Resources may have a key action that they want to communicate to all staff. All HR email addresses will be attached to a Human Resources Group that has been set to 75% of their banners being internal. This means that for every 4 emails they send internally 3 of those will carry a call to action about something staff are being asked to do.
An Outbound Banner
This type of banner will not be linked to a specific domain. This means that any internal email sent externally will have a banner that has been attached to their group with an internal message. For example someone in the SDR team will send mail 1 to Client A , the second email that they send to Client A will have the 2nd banner attached and so on.
Measurement
We will be measuring the engagement consistently through the Viadex Google Analytics platform to measure which banners are getting the most engagement to enable us to sharpen our communication.
