Viadex Brochures

Brochures are a Great Resource to Share with Clients

Meaning:  A brochure is an informative paper document often used for sharing specific topic/product/service information.  It is funded solely by Viadex so will not have any co-branding on it, even if the solution being promoted is with a third party.

Purpose: A brochure outlines a journey to a client that Viadex has designed around a specific topic/product/service. It covers the journey of pain point [point of origination of problem] or current consequence as often a client cannot tell you what the pain point is only what he/she is experiencing currently.  It moves along the path to a solution [generally something the client might say that he feels would solve the pain point / or the outcome he/she is trying to achieve] and then into the win [this is the golden space as this clearly outlines why Viadex is the subject matter specialist] which defines all the options that the client will gain - normally over and above what they outlined in the solution.

If you are doing a cold call, meeting, presentation to a group that either isn't familiar with your organization or need to keep a prospect that is not quite at the buying stage yet warm you need to position both Viadex and yourself as relevant and with the skills to add value to their business a brochure can be useful. 

The Attributes of a Brochure:  1) A brochure can answer frequently asked questions about the topic.  2) A brochure can offer more specific instructional how-to  information and give the client an end view solution.  3) A brochure tells the reader how he or she can find out more about the Viadex Sales Specialist.