The Viadex Corporate Identity
What is a Corporate Identity
Meaning: Corporate identity is how your business presents itself to the outside world. Although internal culture and values are integral to shaping company identity, the corporate identity definition applies to a company's visual assets and brand design.
Purpose: Creating a corporate identity is a strategy that Viadex uses to identify and appeal to our target audiences. With an identity established, we can shape the public's perception of us, promote our solutions, our values and our value both more effectively and efficiently when undertaking any kind of marketing engagement.
The Attributes of a Corporate Identity: Corporate communication: the value proposition you offer your customer. Corporate behaviour: the actions inside the company that define its values and strategy. Corporate design: the design of products and services that help the company deliver against their value proposition.
The Viadex Logos - png format
Fulcrum Partner Logos are at the bottom of this page
The Viadex HEX Colours
These are unniversal colour codes can be used in Word, Excel, Powerpoint, Canva - any technology.
HEX Code: #FFFFFF
HEX Code: #C8C8C8
HEX Code #6F7073
HEX Code: #384C5C
HEX Code: #75BD8B
HEX Code: #1395A3
HEX Code: #328A8A
HEX Code: #392E5D
The Viadex fonts
Different Formats
This font is already on Canva Pro - it will have to be downloaded from the internet - https://fonts.google.com/specimen/Exo+2
Please get permission from IT to download this font.
The Viadex Font
Exo 2 Thin
The Viadex Font
Exo 2 Light
The Viadex Font
Exo 2 Medium
The Viadex Font
Exo 2 Bold
The ION Logos (FITP Group)
Transparent Backgrounds in .png and eps format
The Stoneworks Logos (FITP Group)
Transparent Backgrounds in .png and eps format
The F3 Partners Logos (FITP Group)
.png format
The Razo Partners Logos (FITP Group)
.png format
The Razo Partners Logos (FITP Group)
.png format
The Fulcrum Group Logos (FITP Group)
Transparent Backgrounds in .png format
The Fulcrum Group Logos (FITP Group)
Transparent Backgrounds in .eps format
