Viadex White Papers

White Papers are a Great Resource to Share with Clients

Meaning:  A white paper is an informational document issued by a company to promote or highlight the features of a solution, product, or service that it offers or plans to offer.

White papers are also used to stay engaged with a client that has a need now, or might be in the sales pipeline so can be used to keep your prospect warm.

Purpose: White papers are sales and marketing documents used to entice or persuade potential clients to learn more about a particular product, service, technology, or methodology.

White papers provide an in-depth report or guide about a specific product or topic and is meant to educate its readers.

The facts presented in white papers are often backed by research and statistics from reliable sources and can include charts, graphs, tables, and other ways of visualizing data. A white paper can communicate an organization’s philosophy or present research findings related to an industry.

The Attributes of a White Paper:  Backgrounders detail the technical features of a new product or service. Designed to simplify complicated technical information, they are used to:  1) Support a technical evaluation;  2) Launch a product;  3) Promote a product or industry leader

Numbered lists highlight the key takeaways of a new product or service, and are often formatted with headings and bullet points such as the following familiar format:   1) Three (3) Questions to Ask;  2)  Five (5) Things You Need to Know 3) Ten (10) Tips

Problem/solution papers identify specific problems faced by potential customers and suggest a data-driven argument about how a featured product or service provides a solution to:  1)  Generate new sales;  2) Educate salespeople on product characteristics;  3)  Build industry interest.